upgrade your brain

the essential catalyst for trailblazing, innovation & wellbeing

You can’t solve ‘Industrial Age’ problems with a ‘Fitting In’ Brain Operating System

You can’t solve the planet’s biggest problems without changing the system. But you can’t change the system without changing minds. The deepest lever for systemic change is our mindset.

There is going to be massive disruption. The technology is developing very rapidly, possibly exponentially. But people are linear. When linear people are faced with exponential change, they’re not going to be able to adapt to that very easily.

Buckminster Fuller said you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

This means that we need to Upgrade Innovation.

To upgrade innovation, we need to upgrade our brains. Your current brain operating system is no longer appropriate and needs to be replaced by the ‘Extraordinarian’ brain operating system.

We also need a better understanding of people's behavior.

And innovation itself needs to be innovated.

I have come to meet a lot of extremely successful people in my life. They have one thing in common, they think differently than most people. All of them to a person, have rearranged their brains to prevail at achieving big goals in turbulent environments where conventional thinking often fails. Making a few billion dollars doesn’t just happen, but it is possible with intense focus and a willingness to transform how you use your mind.

~ Brad Jacobs (started seven billion dollar or multibillion dollar enterprises)